Hotel Coworking – an emerging trend in the Hospitality Industry

Hotels Evolve: Enter Coworking

The trend is still emerging, yet innovative players in the industry are quickly experimenting with ‘activating their lobbies.’  Why has the coworking trend reached the hotel world? hotel-coworking-plus

Coworking can help create a fully integrated ecosystem within a building, whether it is a hotel, residence, or office building. It appeals to guests as well as the public at large.  Need consulting for a Hotel Coworking project? 

activate your building

Hotel Coworking Resources:

  • Smart business hotels where work meets play – CNNFeatured Hotel Coworking Brands:
    – Volkshotel, Amsterdam
    – Zoku, Amsterdam
    – Hotel Zetta, San Francisco
    – Ace Hotel London Shoreditch
    – Ovolo Southside, Aberdeen, Hong Kong
    – Yotel, New York City
    – The Epiphany, Palo Alto, California
    – Mama Shelter, Rio de Janeiro
    – M Beta, Charlotte, North Carolina
    – COQ, Paris
  • 6 reasons coworking hotels are the future of hospitality – USA TODAY“In general, we have started to see a major shift in the traditional definition of a hotel. It’s no longer enough to be a rectangular building with a traditional brand name; instead hotels need to keep up with the ever-evolving lifestyle and tech needs. Many are already changing by incorporating larger social spaces — like lobby lounges and  bars — and coworking spaces are the next logical step. If hotels aren’t considering demand for live-work spaces, they stand the risk of becoming one dimensional.” – John Hardy, CEO of The John Hardy Group and founder of Radical Innovation in Hospitality
  • Co-Working, but for Hotels. (Seriously) – Inc.“A layer of technology will also augment guests’ experience at Hotel Schani. One books a room online (obviously), but then also selects their desired floor and proximity to the elevator. Amenities, and even furnishing arrangement, may also be plucked from a menu in the future. The guest also checks in, and unlocks the door to their room, through an app.”

Learn about our Hotel Coworking Consulting services.


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