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reimagine ad agency

The Ad Agency Model Evolves, Enter #Coworking

David Walker

Co-Founder at Conjunctured
David believes in mindful openness, heart trust, empowered expression, friendship leadership, and community camaraderie.

He is the co-founder of Conjunctured, Austin’s original coworking community. Conjunctured supports the business+heart+cultureeco-system and holds space for a more connected and harmonious co-existence.

Coworking began mostly in coffee shops. Then it migrated into coworking spaces. Eventually, WeWork happened, building immense awareness for the coworking model in greater society. When we closed Conjunctured a little over a year ago, we did so betting that coworking would transcend the traditional coworking space model- and enter into society through new ways. Fast forward to present day and the coworking model is maturing and evolving rapidly.

Now you’re likely to see coworking appear in some unexpected places, mostly embedded within existing larger ecosystems.

When it comes down to it, coworking is being adopted by industries that want to speed along the disruption+evolution life cycle. Industry pioneers know that people are always at the center of the experience. Coworking unlocks a new kind of people-powered pandora’s box, wherever you enable it. And what you begin to notice is that the intangible of the coworking experience often creates quite tangible things.

People talk about the magic of coworking, but what really gets me is the practicality of it. Bring a group of like-minded, complimentary-skilled people in a resource-rich workspace together, and things start to happen. This is the serendipity/the magic/the secret sauce that coworking enthusiasts refer to.

 

The Ad Agency Model -> Enter Coworking

Digital changed everything for the ad agency—and now coworking is helping agencies integrate freelancers and blended workspaces into their business model.  See: The Uber of Agencies: Why Marketers Want to Ride With a New Kind of Shop

It’s here in the (normally private) walls of a creative agency that you’ll find smart people, energizing vibes, unique ideas, interesting work, and probably a fantastic office setup.  But at the end of the day, it’s just for employees and client visits. Private. Secure. Do not enter.

What happens when you take a closed door ad agency office and swing the doors wide open to the greater community of indies within the creative field?

Well, we’re not sure yet, but we’re giving it a go. We were recently invited by local ad agency, Blackboard Co., to extend the coworking model into their office as a way to connect with the greater community of professionals in the local creative scene. We built them a website, wrote them a coworking ‘operations manual’, and are helping to invite members of the community to drop in. We’re collaborating on the initiative with one of Austin’s most active communities, Creative Mornings, to share the good word to Austin’s greater digital creative scene.

If you’re a local creative indie and you’re looking for a way to plug in to an agency ecosystem that can help you scale up your work, then please swing by and check out the space at the Coworking Open House, Oct 16 @ 9am.

bbco openhouse banner The Ad Agency Model Evolves, Enter #Coworking

Drew and David, Conjunctured partners (now with OpenWork), will be hanging out giving tours and chatting ‘future of work.’ It’d be great to see you!

SXSW 2011 Brings Together Global Coworking Community

Despite the geographic distance between coworking spaces worldwide, coworking space owners and community managers have done remarkably well at maintaining and building an online community of support to help one another grow the coworking movement. It’s not every day that you get to take a thriving online community and see it happen first hand in the real world. The Coworking Unconference and the Coworking Happy Hour brought together the coworking community like never before.

Coworking Unconference

To coincide with SXSW, the very first U.S. Coworking Unconference was organized and brought to fruition by the fine folks over at LooseCubes. LooseCubes helps people nationwide find a “friendly place to work.” Attracting space owners, coworkers, and community managers from all over the country (and a few global folks too), the Unconference was a rousing success! The event ran smoothly all day, filled with breakout sessions run in a casual, lets-have-some-real-conversations approach. In addition to the breakout session there was also a keynote led by Tony Bacigalupo, founder of NYC’s New Work City and a moderated panel to close out the day. Here’s a clip of the panel moderated by Alex Hillman, founder of (Indy Hall), where he interviews a panel of other coworking space owners from across the country, “Who coworks now and in the future?”:

0081 SXSW 2011 Brings Together Global Coworking Community
Source: GoneCoworking.com

Here’s a great article from a Shareable writer who attended the Coworking Unconference:
Visions of the Future of Work at the Coworking Unconference

SXSW Coworking Happy Hour

coworking happy hour e1301690149636 SXSW 2011 Brings Together Global Coworking Community

With the flood of coworking enthusiasts already in town, we figured there was no better time than SXSWi to invite all attendees from the unconference as well as others passionate about the coworking movement over to our coworking home, Conjunctured, for a party. (Here’s the attendee list) So we partnered with local coworking spaces (Link Coworking & Creative Space) and a variety of we-love-coworking company sponsors to host a happy hour, 4-7pm on a beautiful Saturday afternoon in the Texas sun.

The coworking movement is huge

It’s crazy to think about how much coworking has grown in the last years. There were people visiting from all over the world, and we soon found out people are coworking all over – some as far as Berlin and Stockholm. And, the coworking movement has become so huge, spaces are popping up all over. Below is a map that shows everywhere our happy hour attendees have coworked. (We sketched a basic map on the dry erase board and attendees started filling it in!)

photo 300x224 SXSW 2011 Brings Together Global Coworking Community

We met owners and community managers from all over the country – some with big, open spaces that can fit 80 people; others with smaller spaces that are better for just a few freelancers.

Coworking unifies people

One of the biggest things that was evident was how much coworking unifies people. Regardless of where the space is located, its general vibe or personality, coworking brings together people who may not have otherwise worked together. It gives them a reason to go into “the office” and get work done because that’s what everyone else is doing – and they know there’s a supportive community waiting.

Coworking is going to keep growing

Here’s a video of Liz Elam, owner of Link Coworking, here in Austin talking about the likely continued explosion of coworking spaces:

If you missed the 2011 Austin Coworking Happy Hour, take a look at some of the photos captured by Deskmag and some more here too: http://www.facebook.com/album.php?id=18547482893&aid=277409.

We want to give a huge thank you to the following companies that made the 2011 SXSW Coworking Happy Hour possible:

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Sponsors

We’d like to thank the following sponsors for supporting copartying.

Premier Sponsors

turnstone SXSW 2011 Brings Together Global Coworking Community

Partners

hparty SXSW 2011 Brings Together Global Coworking Community Sam Logo SXSW 2011 Brings Together Global Coworking Community emma SXSW 2011 Brings Together Global Coworking Community
sfco SXSW 2011 Brings Together Global Coworking Community    

Co-Sponsors

deskmaglogo SXSW 2011 Brings Together Global Coworking Community losecube SXSW 2011 Brings Together Global Coworking Community popchips SXSW 2011 Brings Together Global Coworking Community linkcoworking SXSW 2011 Brings Together Global Coworking Community
conjunctured SXSW 2011 Brings Together Global Coworking Community cs SXSW 2011 Brings Together Global Coworking Community cocoa coder SXSW 2011 Brings Together Global Coworking Community LiquidSpace SXSW 2011 Brings Together Global Coworking Community
small business labs SXSW 2011 Brings Together Global Coworking Community zanbyLogo SXSW 2011 Brings Together Global Coworking Community