Coworking * (Hotel Lobby + Business Center + Concierge) = Hotel Coworking
“COWORKING IS BOOMING. THE INDUSTRY IS GROWING AND HYBRIDIZING SO FAST, WE’RE HAVING A HARD TIME KEEPING UP WITH IT.” – EMERGENT RESEARCH (STEVE KING, AUG 2016)
The Evolving Coworking Model
For those that follow the coworking industry, you’ve noticed new industries adopting elements of the coworking ethos to bring disruption (and innovation) to outdated models. The coworking infrastructure breathes new life into an old model by allowing static work environments to evolve into true hubs of dynamic, collaborative innovation. Libraries, universities, hotels, local governments, and corporations are following the lead of the thriving coworking movement.
Incorporate the energy and buzz of coworking into the hotel experience.
When communities of people are gathering, rather than anonymous hotel guests, then the hotel experience is enriched. Coworking spaces have been places that catalyze productive energy, cooperative moments, and business and personal betterment. Hotels are beginning to realize that there are tweaks they can do to their Hospitality mindset that are able to unlock coworking in new ways. Increase the value for hotel guests and become and attractor spot in the city for professionals.
Few things in this world are as sad as hotel “business centers.”
Often you’ll see a desk, a couple of chairs, and a lone printer, locked in a room. “How quickly can I print my boarding pass and get outta here?”
Hotel coworking helps rethink community and work in the sharing economy
KPI’s of Hotel Coworking
- Repeat customers and expand loyalty program
- Increased Net Promoter Score
- Increased RevPAR
- Enhanced brand equity as a community destination
- Coworking boosts revenues from meetings and events
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We have a coworking consultancy dedicated to helping the hospitality industry introduce coworking offerings. We are happy to serve your Hotel Coworking Consulting needs.
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